Cider may seem appealing, but its not sustainable. One red flag for Cider’s sustainability is its lack of transparency and communication; the About page doesn’t reveal who started or founded their business, let alone where its headquarters lie.
Due to a lack of disclosure regarding labor practices or factory locations used, it is difficult to assess this brand as a sustainable fashion brand.
Real-time retail
Cider is an innovative fast fashion brand with an unconventional business model. Their made-to-order approach enables them to produce trendy clothing based on real-time data and consumer demand, cutting wasteful inventory costs while saving the company money in inventory waste reduction and savings. Customers also have the freedom to return purchases if necessary, creating an amazing customer experience at Cider and giving its customers something truly social-first experience!
Cider clothing can be designed, created, and produced in three to seven days, making them capable of mirroring trends seen on viral TikTok videos at an affordable price point. Their strategy capitalizes on Gen Z’s strong appetite for trendy clothing; as well as providing trendy Instagram-worthy clothing items, they also promote community through chatrooms, styling tutorials, and wishlist giveaways.
Cider has taken steps to improve customer service and quality, but they still have a way to go. Many customers have reported quality and sizing issues with their clothing; to prevent disappointment, it’s wise to read reviews and check sizing charts prior to making purchases. Furthermore, their lack of transparency should raise red flags; their website doesn’t mention who founded or started up the company—this characteristic often seen with fast fashion brands should be avoided.
Moods
Cider is a direct-to-consumer fashion brand offering fashionable yet trend-driven clothing at an affordable price point. Their website aims to tap into Gen Z consumers’ emotional connection to fashion while encouraging self-expression through clothes. Furthermore, using filters such as “Pick a Mood” and “Drops,” Cider taps into Gen Z consumers’ fear of missing out and thrill of exclusivity that drives many of their purchasing decisions.
Trustpilot has become a go-to destination for millennial shoppers looking to copy the style of influential influencers and style icons without breaking the bank. Unfortunately, customer reviews reveal a mixed picture of customer experience; many reviews highlight issues regarding inconsistent quality or sizing that lead to size confusion and size restrictions.
Cider has expanded their product offering with curve and petite sizes for all shoppers to enjoy fashion’s freedom of expression through fashion.
Transparency
Cider is a fashion brand known for producing runway-inspired styles at discounted prices while simultaneously reducing fashion waste through their new order model. However, key issues regarding manufacturing practices and environmental sustainability remain unresolved by this company; for instance, prioritizing frequent clothing releases at rock-bottom prices that arguably go against long-term sustainability standards is contrary to Cider’s business practices, and there is no disclosure regarding suppliers or factory locations.
Additionally, their company’s reliance on Facebook for advertising may prove problematic given recent updates to Facebook’s privacy and ad platform policies. Finally, product quality issues as well as customer service needs require attention for improvement.
Cider is an innovative fast fashion brand with a progressive retail approach, appealing to a Millennial consumer base who prioritize both style and substance. Moving forward, the company must capitalize on its successes while mitigating any adverse environmental or worker impact.
As one way of reducing your carbon footprint, shopping at eco-friendly brands such as YesStyle, SHEIN and Romwe with certified fabrics that use GOTS certification as well as factories that are SA8000 compliant is one effective strategy. Fast fashion brands that produce cheap clothing without using certified fabrics should also be avoided, as this signifies poor ethical and sustainable standards; try as much as possible to avoid them!
Sustainability
Cider has been accused of greenwashing by some consumers who wish to purchase environmentally friendly apparel. Although their clothing promotes itself as being eco-friendly, their use of unsustainable synthetics and lack of transparency on environmental impact leaves room for question. Furthermore, size-inclusive options are unavailable from them, and there has even been talk that Cider stole designs from independent designers before copying them themselves! In addition, there is no indication of where exactly its products are produced.
Although Cider is relatively new, it has quickly gained attention on social media due to its fashionable yet affordable clothes. Instagram and TikTok feeds showcase influencers and models wearing Cider apparel in beautiful settings to convey that this brand is natural and genuine, as well as encouraging consumers to shop its collections. Cider has not provided any details regarding its factories or worker protection initiatives or policies while using synthetic fabrics derived from fossil fuels, which take hundreds of years to decompose, contributing waste and pollution while further perpetuating an inherently disposable culture. Though their prices are competitive, consumers should carefully consider both environmental and ethical impacts before purchasing clothing from Cider.
FAQ’S
1. Is Cider’s clothing eco-friendly?
While Cider promotes itself as eco-friendly, it uses unsustainable synthetics and lacks transparency on its environmental impact.
2. Where is Cider based?
Cider does not disclose its headquarters or information about its founders on its website.
3. Does Cider offer size-inclusive options?
Yes, Cider offers curves and petite sizes to cater to a broader range of customers.
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